![]() Bleacher Report has a portfolio of brands that includes House of Highlights, B/R Football, B/R Kicks, B/R Gridiron and B/R Betting, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. It is the #1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app, while fueling offline engagement through unparalleled experiences that blend sports with culture. House of Highlights is also dropping an exclusive apparel collection featuring the custom-made dodgeball jerseys worn by each team during the competition at the House of Highlights Shop.īleacher Report is a leading sports media brand reaching more than 150 million hyper-connected young sports fans each month through distribution of premium content. The event will be supported across House of Highlights social channels and Bleacher Report’s national account with on-air integrations during TNT’s NBA Playoff coverage. “We are continuing to iterate and build upon this format for the House of Highlights audience.” “The Showdown is part of a larger House of Highlights approach designed to tap into the collective power of individual creator networks and provides them a venue to reach new audiences with compelling, competitive content delivered across our channels,” said Doug Bernstein, General Manager of House of Highlights. The creators participating in this next installment have a collective reach of more than 70 million followers, casting a wide net to find new audiences amongst avid House of Highlights followers. The first two installments of the HoH Showdown generated over 100 million social views and 4.6 million engagements with House of Highlights Showdown: Knockout Royale registering as the most watched live stream event in House of Highlights and Bleacher Report history. The concept takes top social media creators and puts them in quick-hitting competitions against one another in a format that resonates with a digital audience. The House of Highlights Showdown franchise first debuted during Turner Sports’ Capital One’s The Match: Champions for Change and returned as a lead-in to 2021 NBA All-Star in Atlanta.
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